Green Earth is the largest supplier of Iceberg Lettuce in India
Green Earth Fresh Produce (P) Ltd. commenced its operations in 1995 under the name of Agriflora, a pioneer in the field of growing and selling exotic vegetables. In 2008, it was renamed and registered as Green Earth Fresh Produce (P) Ltd and is registered with National Horticultural Board. Today, Green Earth is the largest supplier of Iceberg Lettuce in India and is a major supplier to M/s. Vista Process Foods (P) Ltd, Wyn Brands and other vegetable markets around the country.
Though the company has been in operation for over 15 years, it consolidated its presence in the contract farming of vegetables like Lettuce, Red Cabbage, and Celery etc in October of 2008. The total growing area is over 250 acres, spread around the Nilgiris. With an experienced farmer base, trained manpower and Good Agricultural Practices, Green Earth is one of the oldest companies in Nilgiris involved in contract farming. Farmers are well experienced in cultivation of all kinds of quality exotic vegetables.
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GEFP follows Good Agricultural Practices(GAP)
Since most of the exotic vegetables are used raw or for culinary purposes, Green Earth follows Good Agricultural Practices (GAP) such as use of approved pesticides, fertilizers and good hygiene practices so as to ensure supply of safe to eat foods. Around 80 percent of the produce is dispatched to distant cities like Mumbai, Delhi and Bangalore in a cold chain with dedicated Refer trucks.
Systems developed by Greenearth has reduced post-harvest losses of the vegetables to Less than 5% aginst the country average of 30-40%.